The Small Marketing Agency
The Podcast Pitch Trap: Protecting Your Time and Brand
I love a good podcast, and I listen to plenty of them. It’s genuinely fascinating to hear insights, tactics, and anecdotes from real business leaders—the kind of stories that are not only entertaining, but actually help you be a better leader and innovator. Like most of you, I get a steady stream of invitations to…
Read MoreAccountability Matters
Our garbage disposal unexpectedly died Saturday night. We noticed a burning, metallic odor when we came home from an evening of shenanigans and traced the offending scent back to the kitchen sink. After disabling the disposal at the breaker, I did what most middle-aged people do in situations like this: credit card in hand, I…
Read MoreWhy We Ditched Fancy Job Titles for Real Results
Fifteen years ago, when I left a long career in corporate America to found The Small Marketing Agency, I knew I wanted to build something fundamentally different. In the corporate world, I was constantly vexed by the traditional “I-Thou” hierarchy. I’d meet a Vice President of Marketing, a CMO, or another senior executive with an…
Read More