I ask just about every new client the same question when we’re talking about their business, especially when they want their website to be minimal with just the essentials. I ask them, “If you owned a restaurant that made the world’s greatest cheesecake, but you didn’t list it on the menu-how much cheesecake do you…

You started your business because you had a vision, a skill, or a solution that was you passion. You didn’t start it because you wanted to spend your afternoons fighting with search algorithms, managing website backend updates, or trying to figure out why your email marketing platform is suddenly flagging your newsletter as spam. The…