Marketing

We’ve all gotten the emails. Or the glossy direct-mail postcards arriving with all the subtlety of a leg lamp in a crate. “Congratulations! You’ve been selected as a Top Professional!” It feels like a scene straight out of A Christmas Story. You’ve won a major award! Except there’s one tiny catch: to claim your shiny…

Over the past month, I attended two trade shows of considerable size. Trade shows are always a fascinating experience for me. As a marketer, I not only get to learn from what other companies are doing, but I also get to interact with marketing managers, hear their perspectives on industry trends, and share a few…

Twenty years ago, I worked for a company that had a list of five core guiding principles. If you asked me to recite all five today, I’d probably give you a blank stare. But one of them stuck. In fact, it didn’t just stick—it became a cornerstone of how I view business and leadership:  “There is always a better way.” It’s easy…

I have a confession to make: I know idea what a “KPI-driven, cross-platform, omni-channel ecosystem” is. I just refuse to say it. Too much of the marketing industry is built on a foundation of jargon designed to do two things: impress and confuse you. It’s meant to sound sophisticated, technical, and expensive. But all it…

I ask just about every new client the same question when we’re talking about their business, especially when they want their website to be minimal with just the essentials. I ask them, “If you owned a restaurant that made the world’s greatest cheesecake, but you didn’t list it on the menu—how much cheesecake do you…

You started your business because you had a vision, a skill, or a solution that was you passion. You didn’t start it because you wanted to spend your afternoons fighting with search algorithms, managing website backend updates, or trying to figure out why your email marketing platform is suddenly flagging your newsletter as spam. The…